Transcription

!ETSY TOOLKIT:TOOLS TO MARKETYOUR CRAFTS

Table of Contents!Tools To Make Your Shop Stand Out.4!!!!!Tools To Help You Make More Sales.6Tools To Help You Spread The Word.7Tools To Keep You Organized.8The #1 Tool: Keep Your Customers Coming Back.9Success Stories From Other Etsy Sellers.1022AWeber.com 1-877-AWeber-1 [email protected] 15-MinuteGuide to Pop Up Optimization 2

“Build personal relationships with your customers and start building your email list rightaway! Then build a brand around quick responses and customer service that goes above andbeyond. Lastly, just stick with it. It’s slow going at first, but if you consistently update your shopand communicate with fans and subscribers, you will take off.” !!-Natalie Gowen, Moxie Tonic!Running a successful Etsy shop takes plenty of time and dedication. Making it grow can be a challenge. How doyou find more customers and keep the ones you do have coming back for more sales? How do you get moreexposure for your shop without spending more time on social networks than you spend on crafting?!!!Building a profitable Etsy shop and marketing it doesn’t have to take all your time away from actually creating yourinventory. The right tools will save you a lot of time and get you more exposure than you thought possible.We collected all of these tools in one place to make it even easier for you. Examine all the tools here, or pick out aspecific one in the section that interests you most.These tools should help you spend less time on business essentials and more time doing what you love - creatingand crafting.33AWeber.com 1-877-AWeber-1 [email protected] 15-MinuteGuide toPop Up Optimization 2

Tools To Make Your Shop Stand Out“Work on your brand. Make it unique and memorable, something that people will instantlyrecognize as yours when they receive your emails.” !!-Dan Johnson, ArtByDanJohnson!Your Etsy shop has a personality. The items you sell, the way you talk about them and the way you communicatewith your customers give your shop a certain feel. This feel is your shop’s brand and makes an impression onyour visitors from the start.!Design Your Own Banner With PixlrYou might be design savvy, but you might not have the cash to shell out for Photoshop. Pixlr is a freeonline image editor with the same features as Photoshop. Pixlr also offers mobile apps for Android,iPhone and iPad so you can enhance your images even if you’re away from your computer.!Enhance Your Design With Free Images From stock.xchng!Depending on your shop’s “feel,” you may want to use some background images or textures in yourbanner. Stock.xchng offers free stock photos that you can search by category, including a wide selectionof background textures.Get Help Designing Your BannerWhat if you’re not confident in your graphic design skills? You can still get a sleek banner that reflectsyour brand - with a little help. Banner Design Seller Help is a team of Etsy sellers who can help design acustom banner for your shop.!Free Online Courses To Improve Your Shop And Product Descriptions!The kind of copywriting advertisers use to convince people to buy something can also work effectively inyour own Etsy shop. This crash-course from Copyblogger will teach you how to write compelling andpersuasive copy like the pros.Attract More Sales With Compelling ListingsPut what you learn into practice in your own shop. Handmadeology has a 5-step guide to the parts of yourshop you should really focus your copywriting skills on to attract more sales.!Use Craftlaunch To Brand Your Website!When people visit your website, you want them to make an instant connection to your Etsy shop. Butbuilding a well-branded site from scratch takes time and technical know-how. CraftLaunch is a 15/monthservice that gives you a custom URL, pulls content you’ve already written from your Etsy shop, and buildsa professional-looking site for you that reflects the branding of your own shop.Here’s how to really make your shop stand out from the rest:!!44AWeber.com 1-877-AWeber-1 [email protected] 15-MinuteGuide to Pop Up Optimization 2

Tie It All Together With An Email Template!!!!!!!!“Just write like you’re jotting down a short note to one person. Don’t get caught up in beingperfectly edited. It’s ok to show you’re human. In fact, I find people prefer human over perfect.” !!-Laura Hagan, Jane Wear JewelryUse this free template when you send emails to customers on your list. There’s a place to put your shop bannerand the layout mirrors Etsy’s site to give your readers a consistent and comfortable !!!!!!!Download this template here.55AWeber.com 1-877-AWeber-1 [email protected] 15-MinuteGuide to Pop Up Optimization 2

Tools To Help You Make More Sales“One of the easiest things you can do to encourage a customer to return is to make theexperience pleasant on every level - email a thank you as soon as you can, inform yourcustomer when they can expect [their item] and pack it as nicely as you possibly can so that itwill be a delight to open.” !!-Kim, Pineapple Mint!Successful Etsy shops depend on repeat business from loyal customers. Small, unexpected gestures - like acoupon, free gift or super-fast shipping - can go a long way in turning a first-time buyer to a life-long customer whorefers all of their friends to you, too.!Get Repeat Sales With Coupon CodesCreate an Etsy coupon code to reward first-time buyers with a percent off their next purchase. Use aseparate code for loyal customers and give them free shipping on their next order or a small percent off withevery purchase.!Offer Better Customer Service With Package TrackingShipment Notification includes a spot to write in a tracking number for your shipment - make sure you use it.It’s easy for your customers to track packages themselves instead of chasing you down to ask when theiritem should arrive.!!Carriers that provide tracking numbers:DHLFedExUPSUS Postal Service - for Priority, Express, Certified and Registered MailCreate And Print Free Business Cards With VistaprintTuck a business card in with each order to make it easy for people to remember your name and your shop.Vistaprint offers a number of free business card templates that can reflect your Etsy brand.!These tools can help you charm your customers and encourage them to buy more from you:!!!!!!!66AWeber.com 1-877-AWeber-1 [email protected] 15-MinuteGuide to Pop Up Optimization 2

Tools To Help You Spread The Word“I would suggest creating your own community, whether it be through email marketing,blogging, Facebook or Twitter. If you rely on Etsy traffic alone, you may miss out on creatingrelationships with your customers that will ultimately help your business grow.” !!-Jessica Angel, OhSoAntsyHandmade businesses often catch on by word-of-mouth. But how do you get people talking about you?Combined with the excellent customer service we talked about before, social networks and blogs are a great wayto connect with people and keep them talking about you.Use Facebook Offers To Make More Sales And Attract New Customers!The next time you run a sale in your Etsy shop, create a Facebook Offer for it. When your fans claim the offer,it posts to their newsfeeds for their friends to see. 3/4 of the most popular Facebook offers were claimed byfriends of the fans originally targeted. By paying 5 to run your offer, you can reach countless other networksthat you otherwise couldn’t access.Show Off Your Items With The Etsy Facebook ShopThe Etsy Facebook Shop lets new customers discover your shop directly on your Facebook page. Whensomeone new checks out your shop’s page, they want to know more about you and what you’re offering.What better way to do that than by actually showing off the items you have for sale?!Save Yourself Some Time With Facebook Scheduling!If you want to keep people talking about you, it helps to post a variety of fun and interesting content, not justself-promotions. Make this easier by writing a week’s worth of status updates at once and scheduling them topost on your page throughout the week.Track And Schedule Tweets With HootsuiteHootsuite lets you schedule tweets in advance - saving you time later - and also lets you keep tabs on yourfollowers, people who mention you, and follow hash tags relevant to your shop’s niche all in one place. Alsodownloadable for iPhone, Android and iPad so you can track and tweet on the go.!Give Your Shop A Pinterest Business Page!Some crafters prefer to stay personally tied to their business profiles on social networks, and that’s a greatway to build personal connections with customers. But if you’d rather keep your personal Pinterest accountseparate from your shop, use a Pinterest business account for your Etsy shop instead.Maximize Your “Pinpact” With Etsy Pin Tracker!You can improve your Pinterest boards by paying attention to which pictures attract the most visitors. TheEtsy Pin Tracker shows you how many people click on products you’ve pinned from your shop. This can helpyou decide which products to pin in the future, and even the time of day your pins get the most views.!Get More Eyes On Your Products With The Etsy Wordpress WidgetJust like adding items from your shop to your Facebook page can bring in more customers, featuring items onyour website can do the same. The Etsy Wordpress Widget displays items from your Etsy shop in the sidebarof your Wordpress site so your visitors can see what you have to offer. This is an easy way to drive salesdirectly from your website.77AWeber.com 1-877-AWeber-1 [email protected] 15-MinuteGuide to Pop Up Optimization 2

Tools To Keep You Organized“Keep building every day. Build your email list, your customer base, your exposure, yourreputation and your inventory. Each brick you lay is one step closer to more freedom andbetter quality of life.” !!-Lisa Jacobs, Energy Shop Jewelry!!!Running any business requires a lot of time, energy and resources. In order to run your shop efficiently, it helps tobe organized and prepared.These are tools to help your shop run more efficiently.Use The Etsy Fee And Profit Calculator To Make Sure Your Fees Are CoveredBefore you set prices for your items, it’s important to know how much you’ll be paying in fees to make sureyou can still make a profit. The Etsy Fee and Profit Calculator calculates how much you should charge toreach your desired profit based on Etsy’s fees, the cost of making your item, your advertising cost andother variables.!Stay Sane And Organized At Tax Time With Outright!Filing taxes is always a hassle, and owning a business doesn’t make it any easier. Luckily, there’s an app tokeep you organized before tax season gets here. Outright tracks all of your Etsy sales data and expensesfor you so you have all the information you need to file your taxes with a lot less of the hassle.Organize Your Thoughts With EvernoteIs your desk full of Post-It Notes and your web browser full of bookmarks for project ideas, inspiration andbusiness advice? Keep everything in one place with an easy-to-access app instead.!!Evernote is a virtual notebook to capture your product ideas, inspirations, blog post outlines, to-do lists andeverything in between. You can create separate notebooks within your account for links you want to save,advice that inspires you, tasks you need to get done, brilliant ideas you have and more.!The best part? Evernote works on your computer and mobile devices and syncs your notebooks so you canaccess your saved notes whenever and wherever you need.Easily Optimize Your Tags And Product Descriptions With Craftopolis!Craftopolis shows you which users “heart” your shop, shows search terms people use to find your items(to help improve your tagging) and lets you edit titles, descriptions and pricing for multiple items at once,saving you time when it comes to editing your shop.!!!!!!!!88AWeber.com 1-877-AWeber-1 [email protected] 15-MinuteGuide to Pop Up Optimization 2

The #1 Tool: Keep Customers Coming Back“Go get a website - even if it is just a landing page with an email opt-in - and start buildingyour list - IMMEDIATELY. Your list is prequalified people who are already interested in whatyou have to sell - and if you have an awesome product, they will want to buy again.”!-Bethany, Humerus Wares!Repeat business keeps an Etsy shop alive. But how can you bring your customers back to you if you lose touchwith them after the sale is over?Communication is the key to getting repeat business. And email - plain, simple email - is a highly effective way tofollow up with your customers after they buy from you. Email inboxes don’t fill up as quickly as a Twitter streamdoes. Plus, people actually prefer getting marketing messages in their email inbox instead of oversocial networks.*Important note: Before sending marketing emails to any of your customers, get their permission first.Invite them to your list with a sign up form on your website. You can share a link to this form in your shopprofile and in other communications you send to buyers, like shipping notifications.!Save Some Time With AutorespondersAn autoresponder - or follow up - is a message or series of messages that send out automatically as soon assomeone joins your email list. This lets you instantly follow up with new customers when their interest in yourshop is at its highest.!!And it saves you time in your communication - you can write a series of messages once, set them to sendautomatically, and not have to worry about writing messages to every new person as they join.Create Awesome Messages With The Etsy Email AppThis Etsy email app lets you quickly and easily create messages for your customers. Connect it to your Etsyaccount to drag and drop your products directly into your email.!!Highlighting special products on sale? Have new items to showcase? Choose the items you want from thedrop-down menu, and the product image and description will automatically fill in for you. You can createclean, professional, branded emails in a matter of minutes and keep your customers in the loop.!!!!!!!!!!!!!!Watch this Etsy seller discover a quick and simple way to market her business.99AWeber.com 1-877-AWeber-1 [email protected] 15-Minute Guide to Pop Up Optimization 2

Etsy Success Stories!!Here’s a look at how other Etsy sellers have successfully made sales using some of the marketing tools we’vegiven you here.!!!!""Bumpershoot Designs / Supplies"Who: Sharon Durfy!What: Vintage beads and craft supply shop and vintage-inspired jewelry shop!Trade Secrets For Winning Repeat Customers: “We provide excellent and reliable customer service at allsteps of our interaction with customers, from providing the highest quality products to clear communicationand rapid shipping. For us, these are the foundations from which we turn one-time customers into returningcustomers.”!!How Has Email Marketing Helped Her Business Grow? “Email marketing is absolutely pivotal to ourbusiness. It is a primary way we communicate and develop relationships with our customers. We use it toshare a bit about who we are and what our business is about. !!“.We are as generous as possible with our newsletter subscribers, both in terms of free offers and in termsof newsletter content. We give them a free shipping coupon upon sign up and we provide monthly specialsand treats only for them, plus we regularly generate content of interest to them.”!!In addition to email, many of Durfy’s sales happen off Etsy, through their own websites where they alsomarket their wares.!"JK Dooley Art""Who: JK Dooley!!!!!What: Cowboy inspired paintings and images.!Trade Secrets For Winning Repeat Customers: Dooley follows up with customers after a sale to invitethem back to her shop - “I do my best to contact them within a week or so of their purchase and offer adiscount on a different product. I encourage customers to sign up for my email list, where I offer discountsthat aren’t on Facebook, etc.”I!!How Has Email Marketing Helped Her Business Grow? “The emails offer another connection to mycustomers where they can get to know me better. .I don’t bombard my customers with emails but I do sendenough so they remember my art. .I believe [email] offers an opportunity to connect with people on a morepersonal level and build a relationship.”!1010AWeber.com 1-877-AWeber-1 [email protected] 15-MinuteGuide to Pop Up Optimization 2

"Out Of Line""Who: Beki Wilson!!!!!What: Handmade fashion line by an Oregon fashion designer.!Trade Secrets For Winning Repeat Customers: “I turn one-time customers into returning customers bykeeping in touch with them. I like to communicate on a regular basis about new products, markdowns andprojects.”!!How Has Email Helped Her Business Grow? “Email marketing plays a major role in my business. I likeusing Facebook to connect with people in a rather casual way. With my emails I can get a little more indepth. It’s a way to give customers rewards and specific information.”!!Wilson markets her shop everywhere online: she’s on Facebook, she sends emails and she has a clearlybranded website to draw attention to her shop."Moxie Tonic""Who: Natalie Gowen!!!!!What: Premade and custom social media buttons to use on websites.!Trade Secrets For Winning Repeat Customers: Email and personal connections keep Gowen’scustomers involved and interested in the life of her shop. “I make all my communication as personal as Ican. That way they know there’s a real person on the other end of the transaction. I mention other productsthat I sell and keep them updated about new product releases through social media and email campaigns.”!!!How Has Email Helped Her Business Grow? “Email is how I build a loyal customer base. I send updatedabout my shop and coupon codes to my email subscribers.”!Gowen builds her business by being accessible - sending regular messages to customers with a personal,approachable tone.!!If these Etsy sellers can build a following for their shops, you can, too, using the tools in this toolbox. Greatmarketing doesn’t have to take up all of your time. Spend your time creating what you love and let these toolsmake your passion profitable.1111AWeber.com 1-877-AWeber-1 [email protected] 15-MinuteGuide to Pop Up Optimization 2

About AWeberAWeber is an easy-to-use email marketing tool that allows business owners and entrepreneurs to cultivaterelationships with their customers. Since 1998, AWeber has been the email engine powering the growth oforganizations around the world, including leading sites like Social Media Examiner and ProBlogger and industryinfluencers such as Peter Shankman and Ann Handley.!Today, more than 120,000 small- and midsize-businesses, entrepreneurs, agencies and nonprofits are making themost of AWeber's sophisticated segmentation and analytics capabilities, split testing applications, extensivetemplate libraries and industry-leading deliverability and live support.For digital marketing advice, examples, and inspiration, follow us here:!!l i vp ae .p p legaeBlogl i v ep a ge . ap p lWebinarsl i v ep a ge . ap p ll i v ep a ge . ap p uTubel i vp ae . ap l eegp.Pinterest1212AWeber.com 1-877-AWeber-1 [email protected] 15-MinuteGuide to Pop Up Optimization 2

Use this free template when you send emails to customers on your list. There's a place to put your shop banner and the layout mirrors Etsy's site to give your readers a consistent and comfortable experience. !!!!! Download this template here. !! 5 AWeber.com 1-877-AWeber-1 [email protected]