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IOSR Journal of Business and Management (IOSR-JBM)e-ISSN: 2278-487X, p-ISSN: 2319-7668. Volume 18, Issue 5 .Ver. III (May. 2016), PP 38-46www.iosrjournals.orgSWOT Analysis for Determining Marketing Strategy at thePrimagama CoursesCepy Nurmalia Wahyuningtias1, Sudarmiatin2, Aniek Indrawati31(Graduate Program of Business and Management EducationUniversitas Negeri Malang, Indonesia)2(Faculty of Economics, Graduate Program of Business and Management EducationUniversitas Negeri Malang, Indonesia)3(Faculty of Economics, Graduate Program of Business and Management EducationUniversitas Negeri Malang, Indonesia)Abstract - This study aims to determine the following points: (1) internal (IFAS) and external factor (EFAS) atthe Primagama Institute for Tutoring Probolinggo city; (2) SWOT analysis to determine the marketing strategyat the Primagama Courses Probolinggo city.Data sources were obtained directly from the head of the branch, the marketing department, tutors, and studentsof Primagama Courses in Probolinggo by using interview, observation, and documentation. Data were analyzedby identifying the internal and external factors that influence, then, look for strengths, weaknesses, opportunitiesand threats which are then used to determine the marketing strategy for Primagama Course in Probolinggo byusing SWOT analysis.The findings showed that based on the IFAS and EFAS matrix, it is known that Primagama Courses inProbolinggo obtained values of 3.42 for IFAS and EFAS of 3.55. Based on the SWOT and SPACE matrixsanalysis that has been done, Primagama Courses in Probolinggo is located at coordinates (0.77: 0.93) whichmeans located in quadrant I (aggressive) or can be called as SO strategy.KEYWORDS - SWOT ANALYSIS, MARKETING STRATEGY, IFAS, EFASI. INTRODUCTIONWhen we want to promote products or services, we surely require a marketing strategy to beimplemented and must be reviewed and developed in line with market developments and the marketenvironment. Strategy is a tool to achieve a goal. Husain (2005) defines that "the strategy is an action that isincermental (ever-increasing) and continuously, and is based on the standpoint of what is expected by ourcustomers in the future. Thus, the strategy almost always begins with what can happen, and instead of startingfrom what happened. The pace of innovation of new markets and changing consumption patterns require a corecompetency. Companies need to find a core competency in business done ". David (2006) in his book entitledManagement Strategy states that "the strategy is the potential action that requires decision upper managementand company resources in the long term, particularly for 5 years, and oriented to the future. The strategy hasconsequences that are multifunctional and multidimensional as well as the need to consider external factors andinternal facing the company ". Therefore, the strategy itself is a unified comprehensive and integrated plan thatconnects between an organization's internal strengths with external environmental opportunities and threats areaccompanied by their innovations for future orientation.Formulation of marketing strategy is based on a thorough analysis of the influence of factors externaland internal environment of the company. External environment is constantly evolving so quickly that gavebirth to the opportunities and threats that come from major competitors as well as from the ever-changingbusiness climate. The consequences of changing external factors also resulted in changes in the company'sinternal factors, such as changes to the strengths and weaknesses of the company. Hariadi (2005) states,necessary strategic measures are planned or not planned to be able to have a competitive advantage that canattract the attention of consumers, strengthen its position in the market, and withstand the pressures ofcompetition.Various ways taken by many educational institutions in the education service marketing strategyincluding by conducting a SWOT analysis (strength, weakness, opportunities, and threats) as the determinationof marketing strategies used. SWOT analysis is to identify the various factors systematically to formulate thecompany's strategy (Rangkuti, 2002). This analysis is based on the logic that can maximize the power (strenght)and opportunities (opportunity), but simultaneously to minimize weakness (weakness) and threats (threats).Strategic decision making process is always associated with the development of the mission, goals, strategiesand policies of the company.DOI: 10.9790/487X-1805033846www.iosrjournals.org38 Page
SWOT Analysis for Determining Marketing Strategy at the Primagama Institute TutoringHadi (2013) in the journal entitled The concept of SWOT analysis in the Quality ImprovementOrganization Madrasah states that "the SWOT analysis is an analysis of state viewed from four perspectives,namely: strength to analyze the advantage or strength of basic resources available, weakness analyze thelimitations of existing resources that could hinder the achievement of educational goals, opportunities to analyzesituations of major benefit for organizations or educational institutions, and threat to analyze situations mainunfavorable to the educational situation ". In SWOT analysis, there are two two Fator that greatly affect thereciprocation of education, which is the dominant factor and inhibiting factors. Which includes the dominantfactor is (strengths and opportunities) and inhibiting factors (weaknesses and threat).By using SWOT analysis of an educational institution can examine the factors that can affect theperformance of the institutions. Then efforts were made to face all challenges and competition by using SWOTanalysis in determining its marketing strategy. It was similar to Sudirman (2011) in the journal entitled SWOTAnalysis for Determining Marketing Strategy in Daily Dawn in Napier which states that "in the face all kinds ofchallenges today, the company's daily dawn need to find something right strategy solutions. To place amarketing strategy, it is necessary to approach something that used to face all challenges and competition that isthe SWOT analysis. SWOT (strength, weakness, opportunities, and threats) analysis is a tool to identifystrengths and weaknesses, opportunities and threats. Factors strengths and weaknesses are internal factorscaused by the company, while opportunities and threats are external factors that are due to the company ".In the world of education is necessary SWOT analysis to determine the marketing strategy steps. Thisis what happens at the Primagama Courses Probolinggo city, which have long standing and still have anexistence of its own in Probolinggo city. Institutions Primagama Tutoring Tutoring is an institution based inYogyakarta, established since March 10, 1982 and in Probolinggo city own, Primagama Tutoring institutionshave been established since 1995. This study has two research focus are; 1) Identify internal factors (IFAS) andexternal (EFAS) at the Primagama Institute for Tutoring Probolinggo city; 2)Perform a SWOT analysis todetermine the marketing strategy at the Primagama Courses Probolinggo city.II.RESEARCH METHODSThe approach taken in this study is qualitative by using a case study design. In qualitative research, theresearcher acts as well as a data collection instrument. Instruments other than humans can also be used, but itsfunction is limited to support research assignment as a researcher. Thus the presence of researchers in the fieldof qualitative research is needed. This study took place in the Primagama Courses Probolinggo city at MayjendPanjaitan street number 19, Probolinggo, East Java, Indonesian. The primary data source used here to obtainaccurate data because this data source is direct information obtained by researchers is the interview. Whilesecondary data sources can be obtained from observational field notes, photographs, documentation, or otherdocuments that can enrich the primary data. Informants in this study is the leadership, the marketing department,tutor, student of the Institute of Primagama Guidance Probolinggo city.III. FINDING AND DISCUSSIONExternal and internal factors obtained during the study, and then is to analyze internal factors. Factorsstrengths and weaknesses of the Primagama Courses Probolinggo city are included in the table IFAS matrix andcalculated the value of the score. Values obtained scores of internal weighting that corresponds to the interestsof the institution. The shape of the IFAS matrix table as follows:Table 3.1 Internal Factor Analysis Summary (IFAS)NoDescriptionA. Strengths1.The existence of different programs frominstitutions other guidance program2.Using the latest applicable curriculum in schools3.The location is strategic institutions4.Their cooperation with schools and otherinstitutions5.their discounts6.Varied learning methods7.Instructor (i smart) qualified and experienced8.Instructor (i smart) and friendly staffDOI: 10.9790/487X-1805033846ValueRatingTotal ,080,0834440,150,280,320,32www.iosrjournals.org39 Page
SWOT Analysis for Determining Marketing Strategy at the Primagama Institute Tutoring9.Utilization of the current social media campaign0,032Total0,6B. Weakness1.The lack of staff in the marketing department0,0842.Lack of teachers (i smart)0,0843.There are some programs that are similar to0,052competitors4.There are some requirements to get a discount0,0535.Less than perfect in the use of social media while0,021promoting6.Need treatment in some parts of the building0,0427.Classroom less clean0,0438.The lack of communication between teachers (DI0,042smart) when before entering the classroomTotal0,4Grand Total1,00(Source: Processed by the Author and Head of Branch Office Primagama 81,193,42Probolinggo city,There are 9 findings for the power factor and 8 findings for factors weakness of the PrimagamaCourses Probolinggo city. The strength of the ninth findings, there are some findings that weighs with a highrating among which are: (1) The program is different from other counseling agency programs, with a weight of0.08 and a rating of 4; (2) Using the latest applicable curriculum at the school, with a weight of 0.07 and a ratingof 4; (3) The cooperation with schools and other institutions, with a weight of 0.08 and a rating of 4; (4)Teaching methods vary, with a weight of 0.07 and a rating of 4; (5) Teachers (I smart) qualified andexperienced, with a weight of 0.08 and a rating of 4; (6) Educators (I smart) and the staff were friendly, withweights of 0.08 and a rating strength 4. There are some findings that have a high rating, indicating that thesefindings have the effect that a very important force in the Organization means Primagama Tutoring Probolinggocity has several advantages compared to other institutions, as evidenced by the several findings that have a highweight.Primagama Tutoring Institutions Probolinggo city have varied learning methods as well as theirteachers (i smart) and very friendly staff who are also experienced and qualified, were expressed by somestudents. Sudjana (2005) "method of learning is one way to put teachers into contact with students during thecourse of teaching". Teachers (i smart) qualified and experienced required in an enterprise engaged in thebusiness services, especially as the Courses. Sumarsono (2003) "human resource is the work effort or servicethat can be provided in the production process. In other respects the human reflect the quality of the effort givenby a person in a certain time to produce goods and services ". This is similar to the Hadi (2013) in the journalstating that "if the top schools survive and is able to respond to the needs of society, then he must have astrategy for improving the quality of both methods, education, environmental infrastructure that is relevant andthe existence of qualified teachers and experienced in the field ".In terms of location, the Primagama Courses Probolinggo city has a strategic location. Tjiptono (2007)"location service facilities often remain a crucial factor affecting the success of a service because the location isclosely related to potential market service providers". An important factor in the development of a business isthe location of the location of the urban areas, how to reach and travel time to the destination location. Dyson(2002) in the journal stated that "the internal appraisal examines all aspects of the organization covering, forexample, personnel, facilities, location, products and services". Which means that the internal parts of anorganization there are some aspects that are important among them are members, facilities, location, productsand services.Besides, there are some strengths, there are also eight findings of weakness. Eighth findings of theseweaknesses, there are some findings that weighs with a high rating among which are: (1) lack of staff in themarketing department, with a weight of 0.08 and a rating of 4; (2) Lack of teachers (I smart) with a weight of0.08 and a rating weakness 4. There are some findings that have a high rating, indicating that these findingsmean that the Primagama Courses Probolinggo city has some weaknesses very large when compared to otherinstitutions , as evidenced by the presence of several findings of weaknesses which have a high weight. Not onlydrawback that has a high rating to be repaired, but all the things that became weaknesses must be improved. Asthe need for care in some parts of the building as well as the lack of cleanliness in several classes as expressedby the students. Mulyasa (2002) "means of education are the tools and equipment directly used and support theprocess of education, especially teaching and learning, such as buildings, classrooms, desks, chairs, as well asDOI: 10.9790/487X-1805033846www.iosrjournals.org40 Page
SWOT Analysis for Determining Marketing Strategy at the Primagama Institute Tutoringtools and teaching aids". There are some parts of the building Primagama Tutoring Institute Probolinggo citywho need care. It was necessary because the physical evidence in the form of buildings and facilities and otherinfrastructure has an enormous influence on consumer decisions in selecting a tutoring agency, as disclosedPuspitasari (TT) in the journal stating that "the physical evidence in the business of LBB is one thing important.The real proof of this will affect the level of sales and the success of a business in the long term".After analysis using matrix internal factors (IFAS) in which has the highest value of 4.00 and 1.00tetendah value, then it's the result of internal factors matrix strength obtained a value of 2.23. As for the value ofweakness which is equal to 1.19. By looking at these values, the meaning Primagama Courses Probolinggo cityhave a large enough force above weaknesses. Given a large enough force expected Primagama TutoringInstitute Probolinggo city were always able to maintain and to develop so that forces can thrive in the face ofcompetitors that have appeared today.After analyzing the strengths and weaknesses factors (IFAS), then the next factor analysis ofopportunities and threats (EFAS) Primagama Tutoring Institute Probolinggo city are included in the table EFASmatrix and calculated the value of the score. Values obtained scores of internal weighting that corresponds to theinterests of the institution. The shape of the IFAS matrix table as follows:Tabel 3.2 External Factor Analysis Summary (EFAS)NoDescriptionA. Opportunity1.There are other products in addition to tutoring2.There are excellent products3.The payment system can be repaid4.Trust of school and community5.Institutions close to schools6.Instructor (i smart) can be called to the school7.In Probolinggo many graduates from stateuniversities that can be used as a teacher (i smart)8.Instructor (i smart) comes from renownedUniversitiesTotalB. Threat1.Competitors along the way, Major GeneralPanjaitan Probolinggo city2.Rejection of the cooperation of other parties3.Competitors' prices cheaper4.Time guidance sometimes until late at night5.Their community needs tutoring that led to theemergence of many other guidance6.Building impressed old and poorly maintained7.Their instructor (i smart) who wish to resignTotalGrand Total(Source: Processed by the Author and Head of BranchProbolinggo city, 2016)ValueRatingTotal 21,241,003,55Office of Primagama Institution TutoringThere are 8 findings for the opportunity factor and 7 findings to factor the threat of the PrimagamaCourses Probolinggo city. The strength of the ninth findings, there are some findings that weighs with a highrating among which are: (1) There are other products in addition to tutoring, with weights of 0.06 and a rating of4; (2) There is a superior product, with a weight of 0.08 and a rating of 4; (3) The confidence of the school andthe community, with a weight of 0.09 and a rating of 4; (4) Organization close to schools, with a weight of 0.07and a rating of 4; (5) Teachers (I smart) comes from renowned Universities, with a weight of 0.09 and a rating 4.There are some findings opportunities that have a high rating, indicating that these findings mean that thePrimagama Courses Probolinggo city has some substantial opportunities among weaknesses and potentialthreats.Some of the opportunities of the Primagama Courses Probolinggo city that their other products such asTK and playgrup Primagama, and there are some excellent products such as smart consys and test DMI. Kottler(2009) states that "the product is anything that can be offered to the market to get attention, purchased, used, orconsumed to satisfy the desires or needs." Furthermore, Alma (2007) states that "the product is a set of attributesDOI: 10.9790/487X-1805033846www.iosrjournals.org41 Page
SWOT Analysis for Determining Marketing Strategy at the Primagama Institute Tutoringof both tangible and intangible, including the issue of color, price, good reputation factory, good name storesthat sell (retailers), and service factories and service retailers, received by the buyer in order to satisfy his desire". This is similar to the research Artanti (2007) which states that "product variety and has the advantage of otherinstitutions, will be able to increase the number of students". Their other products and excellent products canmake Primagama Tutoring Institute Probolinggo city have enough opportunities both in competition to facecompetitors that are currently popping up in Probolinggo city.Besides, there are some opportunities, there are also seven findings threat. The weakness of the sevenfindings, there are some findings that weighs with a high rating among which are: (1) The refusal of cooperationfrom other parties, with a weight of 0.08 and a rating of 4; (2) The presence of a teacher (I smart) who wants toresign, with weights of 0.07 and a rating 4. With the threat that has a high rating, the agency must take action sothat the threat did not last long which can lead to other agencies took the opportunity appears, such asincreasingly more competitors appear along Jalan Mayjend Panjaitan where the Courses Primagama is, ithappened because of the location in Jalan Mayjend Panjaitan very strategic location that many emerging newinstitutions more as a competitor of the Courses Primagama Kota Probolinggo. Considered one of the threats forthe Courses Primagama Kota Probolinggo because it could be a new institution that has the facilities and betterteachers. Remiasa (TT) in the journal stated that "are considered a threat because it has the opportunity to open acomplete hospitality majors with the hotel being one with full facilities for practice of students". With so manytutoring agencies are popping up, then there is a community need for tutoring that led to the emergence of manyother guidance out there that eventually become competitors for the Courses Primagama Kota Probolinggo.Tutoring is one of human needs within the scope of their spiritual need a good education in a formalenvironment (school) or informal (tutoring agencies). With the advent of the needs of community needs such, itis expected that the Courses Primagama Kota Probolinggo can face the competition between competitors aremore stringent.After analysis using a matrix of external factors (EFAS) in which has the highest value of 4.00 and 1.00low value, then it's the result of external factors matrix opportunity obtained a value of 2.13. As for the value ofthe threat which is equal to 1.24. By looking at these values, the meaning Primagama Courses Probolinggo cityhave a opportunity is quite large among the various threats that appears.Based on the diagram IFAS and EFAS matrix in table 3.1 and 3.2, it can be formulated in a marketingstrategy using SWOT matrix that can be seen in Table 3.3 as follows:Table 3.3 Table SWOT MatriksStrenght (S)Weakness (W)1. The existence of different1. The lack of staff in theprograms from institutionsmarketing departmentother guidance program2. Lack of teachers (i smart)2. Using the latest applicable3. There are some programs thatcurriculum in schoolsare similar to competitors3. The location is strategic4. There are some requirements toinstitutionsget a discount4. Their cooperation with schools 5. Less than perfect in the use ofand other institutionssocial media while promoting5. their discounts6. Need treatment in some parts of6. Varied learning methodsthe building7. Instructor (i smart) qualified7. Classroom less cleanand experienced8. The lack of communication8. Instructor (i smart) and friendlybetween teachers (DI smart)staffwhen before entering the9. Utilization of the current socialclassroommedia campaignOPPORTUNITY (O)SO STRATEGICWO STRATEGIC1. There are other products in1. the development and1. acceptance of new faculty andaddition to tutoringpromotion of the productsstaff suitably qualified2. There are excellent productsfeatured in the online media2. Reviewing the same program3. The payment system can be(FB, Twitter, etc.)and increase the flagshiprepaid2. Development agencyprogram4. Trust of school and(infrastructure)3. Relieve the terms andcommunity3. Approach and improving theconditions of the discount5. Institutions close to schoolsquality so that people continueprogram6. Instructor (i smart) can beto believe4. Deviations of social media suchcalled to the school4. The increase in the paymentas the web, FB, twitter and otherDOI: 10.9790/487X-1805033846www.iosrjournals.org42 Page
SWOT Analysis for Determining Marketing Strategy at the Primagama Institute Tutoring7. In Probolinggo manygraduates from stateuniversities that can be usedas a teacher (i smart)8. Instructor (i smart) comesfrom renowned UniversitiesTHREAT (T)1. Competitors along the way,Major General PanjaitanProbolinggo city2. Rejection of the cooperationof other parties3. Competitors' prices cheaper4. Time guidance sometimesuntil late at night5. Their community needstutoring that led to theemergence of many otherguidance6. Building impressed old andpoorly maintained7. Their instructor (i smart)who wish to resignsystem and to review thediscount program5. Doing exercises that servicesand increase the quality ofhuman resourcesST STRATEGICTo develop superior productsImprovements in infrastructureand improving the quality ofhuman resources3. Approach the other party byreviewing the causes ofrejection4. Lighten the discount programrequirements and qualityimprovement5. Improve learning methodsgiven guidance until eveninghours6. Provide comfort workingenvironment7. The additional capital forinfrastructure maintenance(Source: Tables Table IFAS and EFAS)1.2.5.6.1.2.3.4.5.social media which had beenhaltedThe additional capital fortreatmentImproved sense of solidaritybetween teachersWT STRATEGICAcceptance of a new humanresources and provide comfortworking environmentDevelopment of superiorproducts different fromcompetitorsLighten the discount programrequirements and qualityimprovementConducting development andpromotion of the productsfeatured in the online media(FB, Twitter, etc.)The additional capital forinfrastructure maintenanceAfter formulating marketing strategy by using SWOT matrix, it can result in a marketing strategy SO,WO, ST and WT. Then, it can be sone the positioning institution by combining the strengths, weaknesses,opportunities, and threats that can be determined coordinate point in the matrix SPACE is:Table 3.4 Table SWOT Matriks analysisInternal Strategy FactorsRatingExternal Strategy FactorsRatingStrenghtThreat- The existence of different5- Competitors along the-4programs from institutionsway, Major Generalother guidance programPanjaitan Probolinggo city- Using the latest applicable5- Rejection of the-5curriculum in schoolscooperation of other- The location is strategic4parties-3institutions5- Competitors' prices-3- Their cooperation withcheaperschools and other institutions4- Time guidance sometimes-4- their discounts5until late at night- Varied learning methods5- Their community needs- Instructor (i smart) qualifiedtutoring that led to the-3and experienced5emergence of many other- Instructor (i smart) and3guidance-5friendly staff- Building impressed old- Utilization of the currentand poorly maintained41-27social media campaign- Their instructor (i smart)who wish to resignWeakness- The lack of staff in the marketingdepartment- Lack of teachers (i smart)- There are some programs that aresimilar to competitors- There are some requirements to get adiscountDOI: 10.9790/487X-1805033846-5-5-3-4Opportunity- There are other products inaddition to tutoring- There are excellent products- The payment system can berepaid- Trust of school and communitywww.iosrjournals.org554543 Page
SWOT Analysis for Determining Marketing Strategy at the Primagama Institute Tutoring- Less than perfect in the use of social-2media while promoting- Need treatment in some parts of the-3building- Classroom less clean-4- The lack of communication between-3teachers (DI smart) when beforeentering the classroom-29(Source: Processed by the Author and Head of2016)- Institutions close to schools5- Instructor (i smart) can be called4to the school- In Probolinggo many graduates4from state universities that can beused as a teacher (i smart)- Instructor (i smart) comes from5renowned Universities37Branch Office Primagama Courses Probolinggo city,Strenght 41/9 4,55Weakness -29/8 -3,62ThreatOpportunityThe vertical axis (Y axis)The horizontal axis (X axis) -27/7 -3,85 37/8 4,62 Strenght weakness 4,55 (-3,62) 0,93 Threat Opportunity (-3,85) 4,62 0,77According to the above calculation, it can be concluded that the position of the Primagama CoursesProbolinggo city located at coordinates (0.77: 0.93)Figure 3.1 Matrix SPACE position Primagama Tutoring Institute Probolinggo city (Source: Calculated by theauthor)Values for financial strength (FS) that is equal to 4.55, then for the value of environmental stability(ES) is -3.62 then the value of FS ditambahnkan with the ES which produces a value of 0.93 is used as the axisY. Furthermore, to the power industry ( IS) obtained value of 4.62, while the value for competitive advantage(CA) obtained value of -3.85. Furthermore, the value of CA is added to the value of the IS that produces a valueof 0.77 was used as the X-axis coordinate Found points (0.77: 0.93), which means that the position of theCourses Primagama Kota Probolinggo according SPACE matrix is in quadrant aggressive, which means that theCourses Primagama Kota Probolinggo are in an excellent position to take advantage of its internal strengths totake advantage of external opportunities, overcome internal weaknesses and external threats as well as avoidingvariety. Therefore, a strategy that can be taken which are doing the development and promotion of productsfeatured in online media (FB, Twitter, etc.), institutional development (infrastructure), approach and qualityimprovement so that people continue to believe, the increase in the payment system and reviewing the discountprogram and training in order to increase quality of service and human resources.DOI: 10.9790/487X-1805033846www.iosrjournals.org44 Page
SWOT Analysis for Determining Marketing Strategy at the Primagama Institute TutoringTable 3.5 Table quantitative strategic planning matrix (QSPM)The main factorsOpportunityThere are other products in addition totutoringThere are excellent productsThe payment system can be repaidTrust of school and communityInstitutions close to schoolsInstructor (i smart) can be called to theschoolIn Probolinggo many graduates from stateuniversities that can be used as a teacher (ismart)Instructor (i smart) comes from renownedUniversitiesThreatCompetitors along the way, Major GeneralPanjaitan Probolinggo cityValueRejection of the cooperation of otherpartiesCompetitors' prices cheaperTime guidance sometimes until late atnightTheir community needs tutoring that led tothe emergence of many other guidanceBuilding impressed old and poorlymaintainedTheir instructor (i smart) who wish toresignStrenghtThe existence of different programs frominstitutions other guidance programUsing the latest applicable curriculum inschoolsThe location is strategic institutionsTheir cooperation with schools and otherinstitutionstheir discountsVaried learning methodsInstructor (i smart) qualified andexperiencedInstructor (i smart) and friendly staffUtilization of the current social mediacampaignWeaknessThe lack of staff in the marketingdepartmentLack of teachers (i smart)There are some programs that are similarto competitorsThere are some requirements to get adiscountLess than perfect in the use of social mediawhile promotingNeed treatment in some parts of thebuildingClassroom less cleanThe
SWOT Analysis for Determining Marketing Strategy at the Primagama Institute Tutoring DOI: 10.9790/487X-1805033846 www.iosrjournals.org 39 Page Hadi (2013) in the journal entitled The concept of SWOT analysis in the Quality Improvement Organization Madrasah states that "the SWOT analysis i
